Content of as a communication tool, and its role as a marketing tool came much later, when the Internet and computers became household names. Businesses that discovered the power of the digital word has to explore the possibility of using this to create brand awareness and increase sales.
“Content marketing” originated in the mid-90’s, and email marketing, websites and blogging were the primary tools used at the time. With time, the idea of content marketing grew and expanded, and as social media platforms began to offer people instant visibility and the freedom to be creative, businesses began to further explore the hidden potential of content in the digital realm.”
Source: Content in the Digital Age